“From the standpoint of our branding and our marketing, the idea was that when the consumer saw that there was a UFC fight, they would think they were – or, assume that they were watching the best.
“It's no different than if you go to – if you go to Tiffany's and buy a diamond, in the consumer's mind, for whatever reason, it's better than the same exact diamond that maybe you buy down the street.
It's the same product, but because it's in the little turquoise box, there's perceived value in that brand. Brands have value, and we believe that we created consumer value in the UFC brand.”
It's the same product, but because it's in the little turquoise box, there's perceived value in that brand. Brands have value, and we believe that we created consumer value in the UFC brand.”
https://www.forbes.com/sites/paulgift/2018/02/28/ufcs-dana-white-insane-if-you-dont-worry-about-competition/#12d168a16ab5
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