This information we are about to give to you is hands down some of the most important and useful information that many businesses just don’t get.
However, if it’s implemented in accordance to the proven frequency formula we will soon be sharing with you, we guarantee you will start to see a change in your business's success.
What is frequency?
Frequency is how often you are telling people about who you are and what your small business does. This can be done through various means, such as:
- TV commercials
- Radio ads
- Print ads
- Billboards
- Internet marketing
Frequency is important for your business so that people remember you, and have you top of mind when they are seeking a product or service that you offer.
Every day they are inundated with so many brand messages, so it’s hard for you, one single business, to standout.
- People have to become aware of you.
- You have to demonstrate to them that you actually know what you’re talking about and are good at what you do.
- If you can prove this, they will start to believe and trust you as a source, and become a returning customer.
Frequency can be implemented in many ways, however, the best way that will allow you to see the mostsuccess and have a clear, defined strategy and analytics is to use a proven formula.
That proven frequency formula is having your customer hear your message 3 times a week/ 52 weeks a year.
In order for your business message to stick into a potential customer’s brain they need to have a frequency of hearing or seeing that message 3 times a week, 52 weeks a year.
The brain looks for a frequency of 3, on average, in order to remember it. There’s a step at 3-4 months, 6 months and 12 months where the brain begins to log those messages into long-term memory.
It’s that process that makes you more familiar to them when they think of where to go for business, hence being top of mind.
That proven frequency formula is having your customer hear your message 3 times a week/ 52 weeks a year.
In order for your business message to stick into a potential customer’s brain they need to have a frequency of hearing or seeing that message 3 times a week, 52 weeks a year.
The brain looks for a frequency of 3, on average, in order to remember it. There’s a step at 3-4 months, 6 months and 12 months where the brain begins to log those messages into long-term memory.
It’s that process that makes you more familiar to them when they think of where to go for business, hence being top of mind.
For example...
Right now, think about the top three burger joints in your town. You can probably name three off of the top of your head without much thought pretty easily, right?
Those businesses have done a good job with frequency.
Their message has most likely had a frequency with you of at least 3 times a week, 52 weeks a year because their brand/business is ingrained in your long term memory, and you can’t forget about them even if you wanted to! Don’t you want your business to be like that?
Yes, of course, right?!
Those businesses have done a good job with frequency.
Their message has most likely had a frequency with you of at least 3 times a week, 52 weeks a year because their brand/business is ingrained in your long term memory, and you can’t forget about them even if you wanted to! Don’t you want your business to be like that?
Yes, of course, right?!
Not only does having that frequency just naturally cause it to stick in people’s heads, but it’s also scientifically proven that when messages are repeated over and over again, they become more believable and more truthful to those hearing it—also known as the truth effect.
The proven frequency formula is your ticket to having a more successful small business and being top of mind with your customers and potential customers.
We can’t stress enough how important this is. Just remember, 3 times a week, 52 weeks a year.
If you’d like help implementing this formula and using it in the best strategic way possible for your business, we can help!
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients.
We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision.
Based in Chico California, we serve clients throughout Northern California and across the country to New York.
http://blog.halfabubbleout.com/blog/a-proven-frequency-formula-that-will-make-your-small-business-top-of-mind
In the film Blade Runner, Rachael's human qualities are the result of implanted memories and photographs that provide an historical past stretching back to her childhood.
Remember your first kiss? Experiments in mice suggest that patterns of chemical "caps" on our DNA may be responsible for preserving such memories.
To remember a particular event, a specific sequence of neurons must fire at just the right time.
For this to happen, neurons must be connected in a certain way by chemical junctions called synapses.
But how they last over decades, given that proteins in the brain, including those that form synapses, are destroyed and replaced constantly, is a mystery.
Now Courtney Miller and David Sweatt of the University of Alabama in Birmingham say that long-term memories may be preserved by a process called DNA methylation - the addition of chemical caps called methyl groups onto our DNA.
Many genes are already coated with methyl groups. When a cell divides, this "cellular memory" is passed on and tells the new cell what type it is - a kidney cell, for example.
Miller and Sweatt argue that in neurons, methyl groups also help to control the exact pattern of protein expression needed to maintain the synapses that make up memories.
They started by looking at short-term memories. When caged mice are given a small electric shock, they normally freeze in fear when returned to the cage.
However, then injecting them with a drug to inhibit methylation seemed to erase any memory of the shock.
The researchers also showed that in untreated mice, gene methylation changed rapidly in the hippocampus region of the brain for an hour following the shock.
But a day later, it had returned to normal, suggesting that methylation was involved in creating short-term memories in the hippocampus.
To see whether methylation plays a part in the formation of long-term memories, Miller and Sweatt repeated the experiment, this time looking at the uppermost layers of the brain, called the cortex.
They found that a day after the shock, methyl groups were being removed from a gene called calcineurin and added to another gene.
Because the exact pattern of methylation eventually stabilised and then stayed constant for seven days, when the experiment ended, the researchers say the methyl changes may be anchoring the memory of the shock into long-term memory, not just controlling a process involved in memory formation.
"We think we're seeing short-term memories forming in the hippocampus and slowly turning into long-term memories in the cortex," says Miller, who presented the results last week at the Society for Neuroscience meeting in Washington DC.
"The cool idea here is that the brain could be borrowing a form of cellular memory from developmental biology to use for what we think of as memory," says Marcelo Wood, who researches long-term memory at the University of California, Irvine.
https://redice.tv/news/memories-may-be-stored-on-your-dna
Article from: http://www.newscientist.com/article/mg20026845.000-
memories-may-be-stored-on-your-dna.html
"Spores," says Gerda Horneck, of DLR German Aerospace Center in Köln, "can withstand a variety of different hostile conditions: heat, radiation, desiccation, chemical substances, such as alcohol, acetone and others.
They have an extremely long shelf life.
This is because the sensitive material, the DNA, is especially packed and protected in the spores."
As tough as bacterial spores are, however, they cannot survive direct exposure to solar ultraviolet (UV) radiation, Horneck writes in Origins of Life and Evolution of the Biosphere, 2001.
But while Arhenniuss panspermia is out, Kelvins fanciful "moss-grown fragments" may be back in, after a fashion.
Horneck assessed the protective effect of meteor-like matter in an experiment on three flights of the Russian FOTON satellite in 1994, 1997 and 1999.
FOTON carried an appliance called BIOPAN.
Once in space, the BIOPAN lid flips open, like the top of a waffle iron, exposing experiments inside to the cold vacuum of space, and, when BIOPAN is in the sun, to ultraviolet and other radiation with no intervening atmosphere.
FOTON rotates, so BIOPAN passes in and out of the sun both during rotation and during each 90-minute orbit.
In an earlier experiment on the Long Duration Exposure Facility, flown by NASA from 1984 to 1990, Horneck found that even after six years in space, more than two-thirds of bacterial spores sprouted back on Earth.
But those spores were protected by a thin aluminum cover as well as chemical protectants.
Would dirt do? Horneck and her colleagues embedded spores from the common bacterium Bacillus subtilis in a variety of materials: clay, red sandstone, grit from the meteorite Millbillillie, simulated Martian soil and sand from the Martian meteorite Zagami.
Some spores were laid in layers of the dust, others mixed and stored in artificial meteorites a centimeter on a side, still others exposed directly to space or shaded by a layer of dust. They remained exposed in BIOPAN for up to two weeks.
"In the selection of the rock or soil samples, we got advice from experts working with meteorites and geologists interested in Mars research," Horneck says. "Some of the material (clay) was used in previous experiments and all others were used for the first time."
Only one in a million spores exposed to space or merely shaded survived.
Hard UV directly damages DNA, causing chemical cross-linking and changes in bases, Horneck says.
But spores spared exposure to UV and other lightthat is, stored in the darkfared well, with between 50% and 97% survival, Horneck writes.
Horneck tried two methods of protecting spores with various soils and sands. In the first, she made a sort of layer cake, alternating layers of spores with layers of soil or clay, etc.
In the second, she mixed spores and soils in about the ratio found in earthbound soilsa hundred million cells per gram.
In both cases, the spores were in direct contact with the soil grains.
These spores survived as well as spores stored in the dark.
On one flight, 100 percent of the spores exposed in such artificial meteorites survived.
By Ngalyod: Terrence McKenna-Mushrooms as Extraterrestrials
Stands to reason that it's possible spores could be of an extraterrestrial origin if hitchhiking on a meteorite that crashed on Earth. "Studies conducted by astrophysicists at the University of Leiden in Netherlands have determined that certain mushroom spores could survive up to 45 million years in interstellar transit. (see Nature - Aug 1, 1985)"
In the film Blade Runner, Rachael's human qualities are the result of implanted memories and photographs that provide an historical past stretching back to her childhood.
Remember your first kiss? Experiments in mice suggest that patterns of chemical "caps" on our DNA may be responsible for preserving such memories.
To remember a particular event, a specific sequence of neurons must fire at just the right time.
For this to happen, neurons must be connected in a certain way by chemical junctions called synapses.
But how they last over decades, given that proteins in the brain, including those that form synapses, are destroyed and replaced constantly, is a mystery.
Now Courtney Miller and David Sweatt of the University of Alabama in Birmingham say that long-term memories may be preserved by a process called DNA methylation - the addition of chemical caps called methyl groups onto our DNA.
Many genes are already coated with methyl groups. When a cell divides, this "cellular memory" is passed on and tells the new cell what type it is - a kidney cell, for example.
Miller and Sweatt argue that in neurons, methyl groups also help to control the exact pattern of protein expression needed to maintain the synapses that make up memories.
They started by looking at short-term memories. When caged mice are given a small electric shock, they normally freeze in fear when returned to the cage.
However, then injecting them with a drug to inhibit methylation seemed to erase any memory of the shock.
The researchers also showed that in untreated mice, gene methylation changed rapidly in the hippocampus region of the brain for an hour following the shock.
But a day later, it had returned to normal, suggesting that methylation was involved in creating short-term memories in the hippocampus.
To see whether methylation plays a part in the formation of long-term memories, Miller and Sweatt repeated the experiment, this time looking at the uppermost layers of the brain, called the cortex.
They found that a day after the shock, methyl groups were being removed from a gene called calcineurin and added to another gene.
Because the exact pattern of methylation eventually stabilised and then stayed constant for seven days, when the experiment ended, the researchers say the methyl changes may be anchoring the memory of the shock into long-term memory, not just controlling a process involved in memory formation.
"We think we're seeing short-term memories forming in the hippocampus and slowly turning into long-term memories in the cortex," says Miller, who presented the results last week at the Society for Neuroscience meeting in Washington DC.
"The cool idea here is that the brain could be borrowing a form of cellular memory from developmental biology to use for what we think of as memory," says Marcelo Wood, who researches long-term memory at the University of California, Irvine.
https://redice.tv/news/memories-may-be-stored-on-your-dna
Article from: http://www.newscientist.com/article/mg20026845.000-
memories-may-be-stored-on-your-dna.html
"Spores," says Gerda Horneck, of DLR German Aerospace Center in Köln, "can withstand a variety of different hostile conditions: heat, radiation, desiccation, chemical substances, such as alcohol, acetone and others.
They have an extremely long shelf life.
This is because the sensitive material, the DNA, is especially packed and protected in the spores."
As tough as bacterial spores are, however, they cannot survive direct exposure to solar ultraviolet (UV) radiation, Horneck writes in Origins of Life and Evolution of the Biosphere, 2001.
But while Arhenniuss panspermia is out, Kelvins fanciful "moss-grown fragments" may be back in, after a fashion.
Horneck assessed the protective effect of meteor-like matter in an experiment on three flights of the Russian FOTON satellite in 1994, 1997 and 1999.
FOTON carried an appliance called BIOPAN.
Once in space, the BIOPAN lid flips open, like the top of a waffle iron, exposing experiments inside to the cold vacuum of space, and, when BIOPAN is in the sun, to ultraviolet and other radiation with no intervening atmosphere.
FOTON rotates, so BIOPAN passes in and out of the sun both during rotation and during each 90-minute orbit.
In an earlier experiment on the Long Duration Exposure Facility, flown by NASA from 1984 to 1990, Horneck found that even after six years in space, more than two-thirds of bacterial spores sprouted back on Earth.
But those spores were protected by a thin aluminum cover as well as chemical protectants.
Would dirt do? Horneck and her colleagues embedded spores from the common bacterium Bacillus subtilis in a variety of materials: clay, red sandstone, grit from the meteorite Millbillillie, simulated Martian soil and sand from the Martian meteorite Zagami.
Some spores were laid in layers of the dust, others mixed and stored in artificial meteorites a centimeter on a side, still others exposed directly to space or shaded by a layer of dust. They remained exposed in BIOPAN for up to two weeks.
"In the selection of the rock or soil samples, we got advice from experts working with meteorites and geologists interested in Mars research," Horneck says. "Some of the material (clay) was used in previous experiments and all others were used for the first time."
Only one in a million spores exposed to space or merely shaded survived.
Hard UV directly damages DNA, causing chemical cross-linking and changes in bases, Horneck says.
But spores spared exposure to UV and other lightthat is, stored in the darkfared well, with between 50% and 97% survival, Horneck writes.
Horneck tried two methods of protecting spores with various soils and sands. In the first, she made a sort of layer cake, alternating layers of spores with layers of soil or clay, etc.
In the second, she mixed spores and soils in about the ratio found in earthbound soilsa hundred million cells per gram.
In both cases, the spores were in direct contact with the soil grains.
These spores survived as well as spores stored in the dark.
On one flight, 100 percent of the spores exposed in such artificial meteorites survived.
By Ngalyod: Terrence McKenna-Mushrooms as Extraterrestrials
Stands to reason that it's possible spores could be of an extraterrestrial origin if hitchhiking on a meteorite that crashed on Earth. "Studies conducted by astrophysicists at the University of Leiden in Netherlands have determined that certain mushroom spores could survive up to 45 million years in interstellar transit. (see Nature - Aug 1, 1985)"
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